Spiral Coffee Roastry
Branding
Brand identity and visual system for a Dubai-based specialty coffee roastery — where design meets coffee culture.
2025
- Client
- Spiral Roastry
- Discipline
- Branding
- Year
- 2025
We crafted Spiral's identity to do what great coffee does — make an unforgettable first impression, and keep you coming back.
The Challenge
Dubai's specialty coffee scene is one of the most competitive in the region — visually saturated and brand-heavy. Spiral needed an identity bold enough to stand out, yet refined enough to earn the trust of a design-conscious, quality-driven audience.
Our Approach
We built a minimal, bold visual system anchored in strong typography and a distinct design language — positioning Spiral not just as a coffee brand, but as a creative experience rooted in craft and culture.
Results
- Specialty coffee commands 20–30% price premium globally — Spiral's identity was built to justify every dirham
- UAE F&B market growing at ~7% CAGR — brand positioned to scale from day one
- A visual system built for Dubai's most design-conscious coffee consumers
