Tlisse — Premium Beauty Brand Identity & E-Commerce Experience
Branding
Full brand identity and e-commerce experience for a premium hair styling brand — designed to convert globally, with a strong foothold in the French-speaking market.
2025
- Client
- Tlisse
- Discipline
- Branding
- Year
- 2025
We built Tlisse from the ground up — a premium beauty brand identity engineered for global reach, with the visual authority to compete on the world stage.
The Challenge
The professional hair styling tools market is saturated with faceless imports and legacy brands with little emotional connection. Tlisse needed to enter as a credible, premium D2C player — with a strong identity that resonates across international markets, particularly French-speaking audiences.
Our Approach
We crafted a cohesive brand system built on clean minimalism and feminine confidence — versatile enough to work across packaging, e-commerce, and social media, and sharp enough to earn trust from the first touchpoint.
Results
- 4.55% avg conversion rate in beauty e-commerce — storefront built to exceed it
- 68% of consumers trust brands with strong visual identity — Tlisse was built on that
- 3-language storefront live across worldwide markets
- D2C brand ready to scale in the French-speaking market from day one
